Policy Alternatives to Support Adoption

Ways to improve the adoption process can help advertise and build the number of adoptive rescue owners. The listed ideas belong to Author Joshua Frank as “treatments” for his conducted research on human and companion animal dynamics, and overall addressing the problem of overpopulation(114).

• Public relations programs to encourage perspective pet owners to adopt
• Financial Incentives for adopting
• Such as the high school club I mentioned in my first blog post
• Taxes on purchases from other dog sources
• This means breeding restrictions to limit alternative sources when there are available rescue dogs :)
• Improved marketing to increase shelter adoptions
• In advertising we must focus on the dog’s picture and story to sell the audience. As well as packaging the underlying message of, “ADOPT A RESCUE” using pathos and improved marketing skills. An example that is commonly known are the “in the eyes of an angel” commercials that make everyone cry. I’ll include a link to one, because after I watch one I am always ready to adopt 20 dogs.
• https://www.youtube.com/watch?v=9gspElv1yvc
• Increasing shelter space to give the animals a better living environment